Google rolled out the next phase of its pilot in India and some other countries to let users explore alternative billing options for app purchases on Play Store.
All non-gaming developers in India, Australia, Indonesia, Japan, and the European Economic Area can now sign up to participate in the pilot and offer the choice to their mobile and tablet users.
“With this next phase of Google Play‘s user choice billing pilot, all non-gaming developers can offer an additional billing choice alongside Play’s billing system for their users,” a company spokesperson said in a statement.
“We will be sharing more in the coming months as we continue to build and iterate with our pilot partners,” the company added.
Earlier this year, the company announced a new pilot to explore user choice billing in apps on Google Play, allowing participating developers to offer users an alternative billing system alongside Google Play’s billing system.
Google said that with this pilot, it continues to evolve its platform and increase the choices available to developers and users, while “maintaining its ability to invest in the ecosystem”.
Over the last two years, Google moved away from one-size-fits-all pricing and today, 99 per cent of developers qualify for a service fee of 15 per cent or less.
“We are constantly listening to external feedback and considering changes to our business that enable the Android ecosystem to compete and thrive,” according to Google.
Users will continue to have the choice to use Google Play’s billing system.
According to the company, reasonable service fees will continue to apply in order to support its investments in Android and Play Store.
Spotify has already introduced Google Play’s billing system alongside their current billing system.